NexHealth: State of Dental ‘24
An annual report from NexHealth that surveyed over 500 dental practices on revenue, hiring and staff retention. My job was to keep the reader engaged chapter to chapter and with each data point.
My Role:
Creative direction, 3D design, 3D rendering and animation.
Software Used:
Cinema 4D, Octane Render, After Effects, Photoshop, Spline
A sleek reimagining of the dental office
Most dentist offices aren’t backlit and filled with fine leather, but what if the software that runs their operation could get them there? In this report I worked to personify the forward-thinking nature of NexHealth by housing the data in a physical space that matches what it was created to do… take your office into the future.
Making it work on social
In order to put together a high-impact social ad I went back into the Cinema 4D scenes created for the report and brought in motion. The push and pull of the office scenery informed our ability to bring the graphs to life as well.
Make it stand out.
To cap off this campaign I created an interactive version of the hero dental chair image. It brings the artwork to life in a way that even animation just quite can’t. When placed on the report webpage it gives the audience the ability to interact with the design as they read. Here you can see the chair responding to your cursor and, on hover, separating into elements.