Arch Echo: Story 1 Release
A comprehensive campaign for the launch of "Story 1," the album by instrumental progressive metal band, Arch Echo.
My Role:
Creative direction and execution across the campaign. Deliverables included album art, a music video for the single, “To The Moon”, social media teaser content, and merch designs.
Software Used:
Cinema 4D, Octane Render, After Effects, Premiere Pro, Logic Pro X
The Countdown
A series of 5 looping animations in the style of the album art. These were made for social media to be posted once a day for the five days prior to the album release.
To the moon
The music video for, “To The Moon”, was created fully on greenscreen out of necessity. It was early 2020 and the band was unable to travel to a central location in order to make the video. I came up with the concept of bringing their album art and release branding to life by injecting them into that world. This allowed us to create a cohesive piece out of isolated footage of each member. Everything is tied together with 3D environments and visual effects.
Additional Concepting
Two additional album art concepts proposed during the research and development phase for the, “Story 1” cover.