NexHealth: Payments Launch
A creative campaign for the launch of the new Payments feature by NexHealth. The focus of the product is that it makes collecting payments easier for medical and dental offices. Because this campaign was centered around social media and interactive web, I wanted something eye catching that would stop a scroll. The vintage video game concept became a natural fit to sell the feature while keeping the message light and positive.
My Role:
Interactive design, 3D design, 3D rendering and animation.
Software Used:
Spline, Cinema 4D, Octane Render, After Effects, Photoshop
Collecting on social
Two main looping animations were made for social media as a part of this campaign. Seen here the “user” is collecting payments after first grabbing the collection template noted. I opted to have only the 3D design animating as opposed to the text to keep the ad digestible. The fun of the animation and the takeaway line are complimentary rather than fighting for attention.
Getting in the Game
With the animations in place I created a simple interactive web game to be used on the Payments feautre page for NexHealth. Being able to play the ad, in a sense, keeps the audience on the page longer than an image could ever hope to.